Summer programmes as strategic initiatives: Reconciling diversity, recruitment and revenue 27 Mar 2019 16:30 17:30

Summer programmes as strategic initiatives: Reconciling diversity, recruitment and revenue 27 Mar 2019 16:30 17:30

Ms Angie Lee Presenter
Prof Sunyhuk Kim Presenter

TRANSNATIONAL HIGHER EDUCATION AND 21st CENTURY EDUCATION

Summer programmes ad strategic initiatives: Reconciling diversity, recruitment and revenue

ABSTRACT:
Unlike most sessions on summer schools at recent international HE conferences, this session provides less of a "how-to" but more of a "why", focusing on strategic goals and institutional choices behind the international short-term programmes (ISTP) that are mushrooming around the world. This session examines strategic drivers of ISTP within institutional policy and environmental factors (such as national higher education policy and funding), ISTP’s benefits to a university, and the cost at which they are achieved. Following an overview of the enormous diversity of ISTP in Asia and Europe, two case studies of a large university in South Korea (private) and Germany (public) are presented, reviewing the effects of ISTP on • on-campus diversity (as international and domestic students mingle) • partnership development (as ISTP diversify exchange programmes, and academics from partner universities teach on ISTP) • teaching quality (as ISTP often straddle subject divisions and allow for innovative formats of teaching) • the attraction of talent (as many students return to take up postgraduate study) • financial health (as ISTP have the potential to create revenue but also require significant upfront investment) • general profile building (as a successful ISTP produces large numbers of content alumni that may act as ambassadors).

LEARNING OBJECTIVES:
• Recognise the value of international short-term programmes to host institutions as well as the benefits and risks associated with them
• Understand the strategic goals and institutional choices behind the introduction of international short-term programmes
• Evaluate whether international short-term programmes are consistent with the international strategy of one’s own institution, and whether or not they are worth having
• Receive an overview of the enormous diversity of international short-term programmes and their audiences NB: This session may also be conducted in a world-cafe or round table format if preferred. However, capacityy would need to be restricted in order to allow for meaningful discussion, especially with the round-table format.

 

PRESENTERS:

Ms Angie Lee
M.Ed. 
Senior Manager,
Office of International Affairs,
Hanyang University, Korea 

Angie Lee received her B.A. from Korea University, M.Ed. from University of New Brunswick and is a Ph.D. candidate at Hanyang University. She has develop international educational programs such the EU-Korea ICI Project, Asia Pacific Leadership Program, and government-scholarship programs. She is currently responsible for the management of 2,300 students.

 

Room 303